The punk fraternity is a notoriously fickle
one. Like a tabloid newspaper it delights in seizing bands
from the underground scene and breaking them with
outrageous headlines that usually include the words
'savior' or 'messiah'.
But there is
nothing the 'punk purists' enjoy more than tearing these
bands down with a passion that is unleashed at the
slightest suggestion that the 'new big thing' has
contravened the ever-shifting and ill-defined punk
commandments.
Rancid,
the veteran East Bay quartet, fronted by the
unintelligible Tim Armstrong, are a study in the effects
of living with the overbearing and often unreachable
expectations of the punk community.
As they prepare
to release their seventh LP, and in the wake of
Armstrong's first solo effort and two strong records from
Lars Frederiksen and the Bastards, it is an
interesting time to take a look at Rancid and what
remains of their once formidable reputation after almost
twenty years in the music.
For Armstrong
and virtuosic bass player Matt Freeman (then under the
pseudonyms 'Lint' and 'Matt McCall') it began in Berkeley,
California in May 1987 with Operation Ivy, an
influential ska-punk outfit that broke up on the verge of
major success in 1989.
This rapid
demise, coupled with an innovative sound - and the fact
that Rancid was born from its ashes - have
conspired to give Operation Ivy an enviable legacy
that ensures it is cited as an influence by bands like
Reel Big Fish, Less Than Jake and Green Day,
the latter of whom continue to cover 'Knowledge', one of
Op Ivy's most loved songs.
The story of
Operation Ivy provided the subject matter for 'Journey
to the End of the East Bay', a Rancid number
that is a live staple and fan favorite. Its lyrics explain
the origins of Rancid's tireless touring ethic:
"4 kids on
tour, 3000 miles in a 4-door car not knowin what was goin'
on
we got a
million years tourin' out like this
hell no no
premonition coulda seen this"
Although
Armstrong and Freeman were both briefly involved with
other East Bay bands, the former was also fighting
alcoholism, and as a means of occupying his friend,
Freeman suggested they form a new band. After adding
Armstrong's roommate, Brett Reed, on drums, Rancid
began playing live in the area and released their first EP
on Lookout! Records (then home to Green
Day) in 1992. This EP caught the eye of Brett Gurewitz,
bass player and founding member of Bad Religion,
who quickly signed the band to his Epitaph label. Rancid's
self-titled titled debut appeared in 1993 after which they
embarked on their first significant tour.
At
this point in time, Rancid were - in some ways -
the very epitome of punk. They had risen from the ashes of
an influential and respected group that disbanded on the
most punk pretense imaginable: unable to reconcile the
prospect of commercial success, they decided to call it a
day rather than fall into the hands of a major label.
In true punk
fashion Armstrong was writing from personal experience
when he sang of alcoholism and drug addiction on tracks
like 'Rats in the Hallway', and his slurred, rasping
delivery evoked memories of Joe Strummer - a likeness for
which Armstrong was later criticized. The band's DIY
attitude even extended to recruiting Reed on drums despite
that fact that, by his own admission, he "…hadn't even
played drums for…five months." "I had just bought a shitty
kit off of some junkie kid," said Reed "…and I learned my
favorite songs in the basement. I totally sucked. Everyone
hated Rancid for…the first year of the band's
existence…but those guys stuck with me and taught me."
Later in 1993,
Rancid added another East Bay local – Lars
Frederiksen – to the line up as a second guitarist and
vocalist. Frederiksen had an impressive punk pedigree;
briefly a member of the legendary UK Subs , he was
playing with Slip when Armstrong and Co extended
their hands. Frederiksen first appeared in Rancid's
1994 EP 'Radio Radio Radio'
1994 also saw
the release of 'Let's Go', which quickly gained momentum
on the back of a punk revivalist wave that also brought
bands like the Offspring and Green
Day to shore. For these reasons Rancid suddenly
became a hot commodity, and when MTV selected first
single 'Salvation' for heavy rotation a bidding war ensued
that inspired the title for the band's breakthrough album,
'And Out Come the Wolves…'.
Although
Green Day were quick to sign with a major label, the
Offspring released the multi-platinum 'Smash' with
Epitaph, which gave Rancid all the reasons
they needed to honor Gurewitz's faith.
In an online interview with In Music We
Trust in 1997, Brett Reed commented that "Epitaph…proved,
by making that Offspring record happen and getting
all the records shipped and distributed properly, that
Epitaph can do anything a major label can do and you
don't have to deal with fucking A & R people. Nobody was
imposing on our creativity." Frederiksen goes a step
further and insists that "And Out Come The Wolves… I don't
think…would have been possible with a major...it would
have been a completely different album."
So how does
Rancid make sense of the industry and the deals that
take place behind closed doors? "Our motto," declares Lars
"…is: don't give a fuck and do what you wanna do. That's
the only way to handle it." It could be the chorus to any
number of Rancid songs; to the point and lyrically
simple, but endearing in its candor and
conviction.(Gabriella of NYrock.com in 1998)
Skeptic's would
suggest that this attitude has simply evolved as a means
of the band rationalizing its own mainstream success -
something that the same skeptic's would argue is an almost
sure-fire way of killing off any grass roots
credibility. As diabolical as it sounds, history shows
that although many 'punk' bands have compromised their
sound in order to achieve widespread popularity, even
those who have achieved the impossible and gained
mainstream recognition, whilst retaining the core sound
that made them 'punk' in the first place, still lose much
of that street level support by virtue of the fact that
they are no longer 'underground' but embraced by the
average music consumer as well.
It is an
established fact in the music industry that a special
place is reserved for acts that shun the mainstream and
instead choose to survive on the slim pickings offered by
a small, devoted fan base. It is also an established fact
that this position of heightened credibility evaporates
instantly when the act hits the big time. In other words,
cult bands are cooler. In the punk fraternity, a cult
following is sacred; in fact it would seem to be an
essential ingredient in make up of a truly 'punk' band and
those acts that market themselves as 'punk' will have
their credentials questioned by the omnipotent moral
majority as soon as they achieve any success outside the
independent charts and cliquey punk world.
With the
release of 'And Out Come the Wolves…' in 1995, any chance
the band may have had to shun the spotlight and prevent
Rancid from ultimately outgrowing the resources of its
independent label vanished abruptly thanks to heavy
rotation on MTV and a slot on Saturday Night
Live performing a memorable version of 'Roots
Radicals'. Although Green Day and the
Offspring went on to release further multi-platinum
selling albums that saw those bands well and truly cross
over into the mainstream, Armstrong and crew opted to
stick with Epitaph, ensuring that, for the time
being at lest, their core fan base was retained. This was
particularly important in light of the fact that by 1998,
and the release of Rancid's fourth LP - 'Life Won't
Wait' - the 90s punk revival was losing steam.
Although
Rancid still retained much of its street capital, the
success of 'And Out Come The Wolves…' had inevitably
robbed them of some of the vicarious 'cool' that
accompanies underground bands. Where their heroes The
Clash had been at the forefront of what was in some
respects a social and musical movement, Rancid
became flag bearers for a generation of MTV punks
that embraced the music on a superficial and aesthetic
level with scant regard for the underlying messages of
anarchy, banality and nihilism.
Undoubtedly,
the band members themselves were privy to the change in
attitude towards them from the punk community, and in 2000
they returned with their second self-titled album - often
referred to as '2000' or 'V' - which saw them trade ska
for a more hardcore approach that was welcomed by fans and
critics. Although it only peaked at 68 on the Billboard
Charts (whereas their previous albums had peaked at 45 and
35 respectively), it was a sharp message to the doubters
that Rancid were in for the long haul and could not
be lumped in with Green Day and the Offspring
who, by this stage, were the subjects of vitriolic message
board tirades decrying their musical deceit.
By 1998, and
the release of 'Americana', there was no arguing with the
fact that the Offspring had made significant
changes in musical direction. The production was slick and
Columbia Records was shelling out money hand over
fist for commercials and elaborate music clips. On the
other hand Green Day had scored a major hit with
'Time of Your Life', an acoustic number that featured a
string section so heart-tugging it was used on the credits
of the Seinfeld finale.
But by 2002,
Armstrong - now chief songwriter of side-project
Transplants - was coming under fire for his decision
to allow shampoo company Garnier to use the catchy
piano refrain from the single 'Diamonds and Guns' in a
commercial. The punk judiciary were aghast at what
appeared to be blatant double standards from the Rancid
front man and it provided almost inexhaustible fodder for
the cyberspace snipers who took careful aim with
admonishing posts and 'I told you so' blogs. Even today,
close to five years after Transplants' decision to
give Garnier rights to the song, passionate debate
still accompanies 'Diamonds and Guns' wherever it can be
downloaded. For example, some of the comments posted on
YouTube where the video clip can be viewed give an
insight into fans' reactions to the decision. 'Redneckbob'
complains that "the shampoo ad stole the greatness of this
song i hate the media...i love this song no matter what",
to which 'chosenfro68' replied "I'm sure the commercial
helped them financially, which is good, pays for more
albums, and most of all their life." 'Jencendiary' agrees
and adds "musicians have to eat, too. Most of you
complaining about the commercial deal are still living at
home, or crashing on a friend's couch. But there's
something to be said for getting paid for what you
love." Other, similar, posts on websites such as
www.punknews.org and
www.punksite.com echo this dichotomy between what a
band must do to survive and what it must do to retain its
integrity.
However, the
issue is not so straightforward when it comes to Rancid
and Transplants: Armstrong, as a successful
songwriter and founder of Hellcat Records (a
subsidiary of Epitaph) hardly fits the mold of a
struggling artist sleeping on his friends' couch and
begging record labels to accept his shoddily produced
demos. In fact, the formation of Transplants is not
your typical punk-rock fairytale (see 'friends meet at
high school, discuss mutual dislike of everything, drop
out of high school and make number 1 record'). In this
case, Armstrong was the record label, and simply
invited Travis Barker (Blink 182, Boxcar Racer)
and Rob Aston (a long time roadie with Rancid) to
jam in Armstrong's home studio and, after being impressed
by the results, pitched the idea to Gurewtiz who was happy
to distribute their eponymous debut in 2002. So why the
decision to renege on a previous commitment made by
Rancid to deny corporations the rights to use their
material in advertisements?
Perhaps
Armstrong, Aston and Barker gave Garnier the green
light purely out of a desire to see the album receive the
kind of attention that they felt it deserved and, if so,
did this contravene any punk 'rules'? Although there is no
clear answer, it is hard to see how Armstrong, the
musician, can so easily differentiate between his projects
in terms of what is ethical for Rancid and what is
ethical for Transplants. One thing is certain,
Rancid's reputation suffered as a result, and it
signaled the beginning of a backlash against the band that
culminated in 2003 with the release of 'Indestructible',
an album whose ironical title would become self evident in
light of the misfortunes the band members were about to
face.
The first signs
of smoke appeared in June '03 when fan sites and message
boards were set alight by rumors that Rancid had
signed with Warner Bros. Popular sites like
www.drownedinsound.com ran articles that
moved to confirm the rumors and were met with familiar
cries of disgust and disbelief from critics and fans
respectively. When 'Indestructible' finally surfaced in
August, specifics of the deal struck with Warner
emerged. Due to the success of first single 'Fall Back
Down', which reached number 15 on the modern rock charts,
Epitaph were unable to meet worldwide demand and it
was agreed that Warner Bros. would be engaged as a
distributor to ensure this demand was met. To make matters
worse, the music clip for 'Fall Back Down' featured,
amongst others, Kelly Osbourne and Benji Madden of Good
Charlotte who were already targets of criticism
from those who believed that they were punk pretenders and
unworthy to be featured in a Rancid video clip.
The album
itself was deeply personal in much of its
content. Armstrong had just split with wife Brody Dalle,
front woman of the Distillers (now Spinnerette)
and was baring his bruised soul on many of the
tracks. Musically, 'Indestructible' was an eclectic mix of
the styles that had appeared on their previous records:
there were flash backs to the speedy skater punk of '1993'
and 'Let's Go' on the title track and echoes of the
classicist 1977 sound of 'And Out Come The Wolves…' on
'Memphis' and 'Fall Back Down'. The ska so prevalent on
'Life Won't Wait' was revisited on second single 'Red Hot
Moon' and 'Back Up Against the Wall', and even the
hardcore punch of '2000' returned on tracks like 'Out of
Control' and 'Spirit of '87'. In addition, the band
included some poppier songs, like the anti-war number
'Start Now' and lovesick lament 'Tropical London', which
dealt explicitly with Armstrong's split from Dalle.
Commercially,
the album was a great success and peaked at 14 on the
Billboard charts, twenty-one places higher than their
previous best of 35 with 'Life Won't Wait'. But despite
this success, it felt as if Rancid were on the
verge of irrelevancy and resigned to formulaic songwriting
that echoed Armstrong's best work on 'And Out Come the
Wolves…' but never fully recaptured it. Even the excellent
sophomore release from Lars Frederiksen and the
Bastards ('Viking', 2004) failed to reverse this
impression. As preposterous as it sounds, the future of
the band was in doubt due to a significant backlash from
the punk community that reached a crescendo with the
Warner deal and celluloid fraternization with Osbourne
and Madden, two figures the punk purists could never
accept no matter how many tattoos or piercings they may
acquire. On top of this, the health of the band member's
appeared to be failing.
The irony of
'Indestructible' was brought into sharp focus in June 2005
when Matt Freeman was diagnosed with lung cancer. Shortly
after the announcement, Freeman underwent successful
surgery to remove what was described as a non-life
threatening growth in his chest. In August, Transplants,
having just released second album 'Haunted Cities',
canceled a co-headlining tour with Pennywise citing
exhaustion on the part of Armstrong. Rumors circulated
that Armstrong had multiple sclerosis and that the futures
of both Transplants and Rancid were in
jeopardy. To make matters worse it was suggested that
Frederiksen was suffering from a degenerative back
condition that would soon put a stop to any
touring. Within six months of the band releasing an album
that focused on their ability to weather all that life
threw at them, Rancid had seemingly imploded.
What followed
was a hiatus of sorts, although Armstrong never stopped
writing and in 2006 the rumors of Rancid's demise
were quashed by a blog posted on the band's website
announcing a swathe of new projects including a summer
tour (followed by a new album in 2007), a collection of
their music clips on DVD and Tim Armstrong's first solo
record, 'A Poet's Life'.
The tour proved
a great success even without a new album to promote and
anticipation steadily grew as Armstrong began to release
'A Poet's Life' track by track on MySpace. Midway
through the tour, however, Frederiksen collapsed on stage
in Montreal after experiencing a seizure and several dates
were postponed. Shortly after recommencing the tour, Brett
Reed unexpectedly announced that he was quitting the band
after 15 years, and was quickly replaced by Brandon
Steineckert, formerly of The Used. This move
attracted criticism on two fronts: Rancid had
famously claimed on more than one occasion that the band
was a family and would disband rather than limp on without
the original line-up. No mention of this pledge was made
upon Reed's departure, although critics were quick to
remind them in posts on various websites. The band's
choice of replacement was also reason for criticism;
The Used were perceived as 'emo' by many fans and the
recruitment of Steineckert was seen as further
fraternization between Rancid and pseudo pin-up
punks like Good Charlotte.
So, in 2007, 15
years after the release of their first EP – and at the
cusp of their seventh LP – where does Rancid stand
in the punk community?
At 40 years of
age, Armstrong is as prolific a songwriter as ever and
shows no signs of slowing down. His ability to continually
write quality songs not only for Rancid, but for
his own side projects and the side projects of others,
will ensure that Rancid outlast the newer and more
fashionable punk bands to which they are constantly
compared. As for the alleged acts of treason that have so
enraged the purists, well it would be untruthful to simply
dismiss these acts as misperceived or
misinterpreted. Questionable decisions have been made by
the band and I do not refer to the video clip featuring
Madden and Osbourne, for Rancid has the right to
associate with whoever they see fit, and their disregard
for the backlash that they would have undoubtedly
anticipated is a very punk act in itself. But the 'sale'
of 'Diamonds and Guns' to Garnier is harder to
reconcile. Perhaps the temptation grew too great? Maybe
Armstrong felt obligated to his new band mates to make
Transplants a viable and long term prospect? Or
perhaps the stories are true and the band simply wanted to
ensure that the song received the attention it
deserved? Whatever the reason, it flies in the face of the
commitments made by Armstrong, as founding member and
chief songwriter of Rancid, to deny corporations
the rights to their music.
The
distribution deal struck with Warner is another
grey area. For many punk bands, a signature on a major
label contract was their last act as a punk band, at least
according to their fans. The Clash were famously
referred to as 'the last gang in town' before signing to
CBS in 1976 after their peers had sold their souls
to the majors. The day Strummer and Co. put their
signatures beneath the CBS letterhead was called
'the day punk died'. Rancid need no lessons in the
origins of punk and what it means. Their sound is steeped
in 1977 to the point that it has been called derivative on
more than one occasion. Surely then, they would appreciate
that the importance placed on staying independent is not
just about refusing to relinquish creative control, but it
is also about refusing to let companies - who often have
no vested interest in the music beyond its commercial
appeal - get fat off the profits of other people's
originality and creativity. These multi-national
corporations, that get narrower and narrower in their
catalogs with each merger, generally only sign bands once
thousands of fans have already discovered them, thereby
providing Sony BMG or Warner, or whichever
label it may be, with a ready made audience.
This approach
to art - whether it be music or any other form of art - is
an anathema to the punk ethos. The subjugation of free
expression should be something that bands like Rancid
reject in every way possible. Having said this, much
misreporting has blown this story out of proportion;
Warner had no creative control over the album and in
some respects the band may have seen it as an opportunity
to 'use' a major label to distribute what they saw as a
truly punk album.
As for the
music itself, regardless of what is written by the
revisionists, Rancid's sound has barely altered in
the 16 years since they released their first
EP. 'Indestructible' was an inconsistent album, but '2000'
proved to critics that they can capture a sound uniquely
theirs. Although the band's commitment to forge ahead
without Brett Reed would seem to undermine past
commitments, it underlines Rancid's determination
to go on.
It is a
remarkable thing for a band to achieve its greatest
commercial success 12 years after first recording
together. Some would argue that Rancid compromised
their ethics to achieve this success, but the truth is not
so clear cut and Rancid are more than capable of
hitting back in 2007 with a harder and faster record in
the vein of '2000' that will again have critics ducking
their heads. Whatever the result, LP number seven is
guaranteed to reignite the debate about their punk
credentials, and many critics will be waiting to dig up
old graves in a bid to convert the legions of new fans who
will undoubtedly discover Rancid later this year.
But the
question so rarely asked is, does Rancid care about
the fickle opinions of music fans and the music press? Not
if you believe Lars Frederiksen, who has spoken
passionately on the issue in several interviews. "That's
what I call the kiddie punk approach," says Lars. "We get
accused of not…being punk anymore and all the mags…have
the self-righteous approach…like they're the ones who
invented punk. Big fucking deal, we don't give a shit
about it. Why should we? To add some unnecessary
complication in our lives? Who needs it? Dealing with the
press is a double edged knife. You know, if you believe
their euphoria and you get a high…then a couple of stupid
rumors get you down. So the best thing is to ignore it
all."